If you spend any amount of time on social media – and we know you do – you know that images grab your attention way more than just text. If your own personal experience hasn’t convinced you yet on the importance of engaging imagery, then let’s dive into some data.
Buffer reports that visual content is more than 40 times more likely to get shared than other content.
According to BuzzSumo, if your Facebook post has an image, you could see 2.3 times more engagement than content without images.
We could go on and on with these kinds of stats, but we know what you’re thinking: “I’m not a designer. How the heck can I generate content like that?”
Luckily for you, Christopher Gimmer and Marc Chouinard created Snappa. Snappa is the easiest graphic design tool you’ll ever use. They help marketers and small business owners create highly engaging images without the help of a graphic designer. With readymade templates, a huge library of images, and all the fonts and graphics you could ever want, their service will have you busting out graphics and boosting your content credibility by 75% in no time.
To inspire your journey into social marketing, Marc Chouinard, Co-Founder & CTO of Snappa, found 19 examples of visual content that’s informative, shareable, and just plain cool.
Design, but simple.
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