Design, but Easy.

Your no-nonsense shortcut to a creative career.

 

Don’t go to design college.

My formally-trained designer friends will hate me for saying this. Let me explain.

There are a few ways you can learn design.

You can go to college. It will be expensive. After a few years, you’ll walk away with a degree and start looking for a job.

How does starting to work within weeks sound?

Just to be clear — I'm not saying that formal education is pointless. It's just not accessible to everyone. We have a limited amount of time and money we all want to make the most of both.

I spent years distilling down my knowledge of graphic design into some very simple concepts. It's the "pareto principle" in action: about 20% of what I've learned makes up 80% of every design I create.

I'll teach you exactly the tricks you need to start working on actual projects within weeks.

Whether you aspire to freelance, work at a startup, develop your own product, or eventually get a job at Apple, it's a no-nonsense start to learning the craft.

EXACT BLUEPRINT

I’ll give you a structured overview of everything you'll need to know to jumpstart your new creative career.

IT’S PERSONAL

The mentorship will help you with accountability and guidance. It’s personal and tailored to you and your goals.

NO TIME WASTING

You're busy. Here's only what you need; the essential design tricks that you will be using again and again.

take the first step click here to view packages

Praise for the book

Design for Founders is an extremely helpful guide to those who know little about design! I’ve been designing for a couple years and I still found it helpful! It’s a must for entrepreneurs and designers everywhere! — Stefan Theofilos, Theo Technologies
This superb, thoroughly illustrated manual sheds light on the feared subject of design. Heidi talks about design in business terms, proves her point with examples, and gives you actionable tips & tricks. A must-read for any founder! — Jane Portman, UI/UX consultant at UI Breakfast
Strategic and practical. This is the best guide I've read for founders looking to understand design principles and learn how to implement them in their startup. — Richard Lazazzera - Online Ecommerce Incubator Founder
This book is amazing. I am an engineer and developer, so I previously had no experience with anything design related. This book has opened my eyes of how much I still have to learn to build great products. — David Munoz, engineer and developer
I read the sample of the book and I really liked the tone. I think that is something that's lacking a lot in the web world. I was looking for reliable sources about design but I couldn't find anything at all. No one else explains like "okay, you shouldn't do that, you should do that". This book helps the web to become a more beautiful place :) — Auchecorne Willyam - Front-end developper
This ebook has spiked my interest in design, and has given me deep perspective ... I learned to not blindly copy what others do and strategically think about design. The book has helped me make more money, I even advise clients about design. I'm glad I found you on Google — it was an instant buy! — Mohinish Nirwal
I'm so exited about reading your book, and I have to say, you gave me a good place to start! I read many many books since I started being interested in design, but i think this is the product with which the beginners like me can get started. — Kozima Javor
Why did I buy your book? [...] your book was functional, beautiful, structured, usable, and doable. — Dawn Kotzer, life and business coach

This is for you if you ...

120+ Examples & Case Studies

All design principles are backed up with real-life case studies and examples of designs you know.

The Pareto Principle

The 20% of all you learn in design will give you a 80% improvement on the projects you create. This is the material to teach you those 20%.

Learn by Doing

Apply what you've learned right away with sample projects and later expand your knowledge with additional resources.

About Heidi Pun

We’re all designers, but not everyone can design.

I've been working as a designer for 6 years before I quit my job. I now run Design for Founders, organise tech events, and sometimes help NGOs with design and marketing.

I've learned design on my own, and it has been a long-winded road. I'd like to help you skip all the hard work and dead ends and simply show you what works.

What’s inside

Buy now to receive the book instantly! The videos will be ready in a few weeks.

$249
$199

Special pricing — only available until full release. First video deliverable by the end of January.

  • 100-page ebook (instant download)
  • Optional physical copy
  • 3 mentoring calls (45 min)

Deliverable in 2 weeks:

  • Cheatsheets and resources
  • 10 training videos
BUY NOW 10 out of 10 slots available

Starting in January, you will be sent a video per week to keep you on track and accountable.

This is a one-time fee.

$99
$49

Special pricing — only available until full release. First video deliverable by the end of January.

  • 100-page ebook (instant download)
  • Optional physical copy

Deliverable in 2 weeks:

  • Cheatsheets and resources
  • 10 training videos

Starting in January, you will be sent a video per week to keep you on track and accountable.

This is a one-time fee.

$49
$39

Special pricing — only available until full release.

  • 100-page ebook (instant download)
  • Optional physical copy

Deliverable in 2 weeks:

  • Cheatsheets and resources

Questions?

What’s the format of the book?

A fair amount of people requested a physical copy.

Due to graphic-heavy nature of the content, there is no eReader-friendly format, however you can now for the first time ever pre-order a physical copy. You'll have the option to select it after you click "Buy now".

How will the videos be delivered?

You’ll receive a link to stream and download the videos. The links will be available online for the foreseeable future, but I can’t promise “lifetime access” since hosting videos is an ongoing expense and I’m only charging you a one-time fee.

The videos will be dripped (one video per week) to all who purchase one of the video packages. The first video will be available by the end of January.

All video material is closed-captioned.

What is the purchase process?

I use Gumroad to process payment. It supports all credit cards.

This is a pre-launch purchase. You'll receive the ebook instantly, but the videos and other materials need a few more days.

Keep in mind that the physical copy of the book (if you opted for it) will take at least 6 weeks to be delivered.

There is a limited amount of Everything packages available, because I do all mentoring calls myself. If you purchased the Everything package, you will be sent a link to book the first mentoring call. Calls are done on Skype / Hangouts.

What if I change my mind or hate the product?

I’ve offered a lifetime money-back guarantee on my products in the past — it’s the same with this one. This simply means that if you ever feel like the product wasn’t what was promised or you didn’t get enough value out of it, you can contact me and I’ll refund every $.

Is this a replacement for design college?

No. This product will give you essential skills to "test-drive" working in design. Many design jobs don't require a college degree — however, do expect to invest more work into learning design and practice before you're able to win a Red Dot.

Something else?

if you have any questions or if you want to pay with cryptocurrencies.


Video production: New Dimension | About photo: Hana Josic | Icons: Entypo
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